#!/usr/bin/perl -w
use strict;
use Mail::Internet;
use Test::More tests => 4;
use Mail::ListDetector;
my $mail;
$mail = new Mail::Internet(\*DATA);
my $list = new Mail::ListDetector($mail);
ok(defined($list), 'list is defined');
is($list->listname, 'lyris-announce', 'listname');
is($list->listsoftware, 'Lyris', 'list software');
is($list->posting_address, 'lyris-announce@clio.lyris.net', 'posting address');
__DATA__
Return-Path: <bounce-lyris-announce-1290111@clio.lyris.net>
Received: from clio.lyris.net ([216.91.57.25] verified)
by example.com (CommuniGate Pro SMTP 4.1.1)
with SMTP id 484904 for matthew@example.com; Thu, 23 Oct 2003 19:20:28 +0000
From: "Lyris Technologies" <editor@lyris.com>
To: Matthew <matthew@example.com>
Subject: [lyris-announce] Making Mail Work: How Frederick's of Hollywood Does "Bombshell Marketing"
Date: Thu, 23 Oct 2003 12:19:38 -0700
MIME-Version: 1.0
Content-Type: text/plain; charset="ISO-8859-1"
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You are subscribed as matthew@example.com.
View the online version of this newsletter here:
http://www.lyris.com/makingmailwork
=======================================================================
>>MAKING MAIL WORK
News and Ideas from Lyris Technologies
on Email Marketing, Publishing, and Productivity
>>IN THIS ISSUE
Free Email Marketing Strategy Book
Customer Spotlight: Fredericks of Hollywood
New ListManager Member Profiles
PR Firm Uses Email Append Service
Lyris Named One of Fastest Growing Companies
Special Offer: Save $100 on Training
Tips and Tricks: Email Client Testing
Upcoming Events
>>NEW BOOK: ADVANCED EMAIL MARKETING
Do you need to be more strategic in your email marketing approach?
Not sure how to measure the true ROI of your email program?
Youll want to get a free copy of Advanced Email Marketing. Written
by best-selling web marketing expert Jim Sterne, this 115-page guide
offers examples, worksheets, and charts you can use to optimize your
email strategy.
[order your free copy:]
http://www.lyris.com/email_book/
>>HOW FREDERICK'S OF HOLLYWOOD DOES "BOMBSHELL" MARKETING
Famous lingerie retailer Fredericks of Hollywood has always dared to
be just a little bit different. Fredericks Online Marketing Director
Jennifer Bedolla unveils her most effective marketing strategy along
with her plans for future online initiatives.
[read more:]
http://www.lyris.com/about/casestudy_fredericks.html
Would you like to be highlighted in a future customer spotlight?
Would you like to build awareness of your company by talking to
journalists researching email marketing? Please contact
editor@lyris.com to discuss!
>>LISTMANAGER ADDS MEMBER PROFILES
Let your list members update their preferences or other demographic
information in easy-to-use web forms. Member Profile forms are one of
the handy new features in the newest ListManager release, version 7.6.
[read more:]
http://www.lyris.com/products/listmanager/whats_new.html
>>REVERSE APPEND STRATEGY FOR PR FIRM
Like many companies with a strong online marketing program, The Primoris
Group had a great list of leadswith email addresses only.
In preparation for launching a new hard-copy magazine initiative, the Toronto-
based investor relations PR firm decided to try Lyris new Reverse Email Append
service.
We did a test over 20,000 records and were quoted a 20% match but actually got
around 30%, says Primoris Group VP Nick Boutsalis. Well follow up and report
back on Primoris Groups results in a future issue.
[learn more adding postal, telephone or other data to your list:]
http://www.lyris.com/reverseappend/
>>LYRIS RANKED ONE OF FASTEST GROWING COMPANIES IN SAN FRANCISCO AREA
Despite a sluggish technology sector, Lyris Technologies was recently named
one of the fastest growing companies in the San Francisco Bay Area.
The San Francisco Business Times traces Lyris success to its independence
and reliability. "When the dot-coms began to fizzle," the article notes, "Lyris'
competitors were dying out and Lyris was the one offering new and better (and
proven) features."
[read more:]
http://www.lyris.com/about/pr/pr-101003.html
[read the SFBT article:]
http://www.lyris.com/about/articles_fastest_growing.pdf
>>SPECIAL OFFER: BECOME A LISTMANAGER PRO AND SAVE $100
Now for a limited time, you can choose one person on your team to
become a real email marketing guru! Sign up for both Fundamentals
and Advanced classes and pay just $400 thats a $100 savings off the
per-class rate.
Youll come away with the knowledge and practical tips to take full
advantage of your email software or hosting investment. The sessions
normally cost $250/person, last 90 minutes, and are offered via Web
and telephone conference.
This special offer is available through December 31, 2003. To enroll,
call (800) 768-2929 or
[sign up online:]
http://www.lyris.com/products/listmanager/training.html
Next classes:
FUNDAMENTALS: Nov. 4
ADVANCED: Oct. 28
ENTERPRISE FEATURE SET: call us at (800) 768-2929 for schedule
ADMINISTRATION: Nov. 6
We also offer personalized installation and training assistance, and we're planning
to expand our training program. If you have suggestions or requests for particular
training topics, please send them to editor@lyris.com.
>>TIPS AND TRICKS: EMAIL CLIENT TESTING
You've tested your mailing for typos, broken links, and missing images.
But don't press "send" before you test for email client compatibility.
[read more:]
http://www.lyris.com/products/listmanager/tools/html_testing.html
>>UPCOMING EVENTS
The Folio:Show
October 27-29, 2003
Hilton New York (New York City)
Booth 332
http://www.folioshow.com
AD:TECH New York
November 3-5, 2003 in New York City
Hilton New York
Booth 202
http://www.ad-tech.com
NCDM Winter
December 3-5, 2003 in Orlando
Walt Disney World Dolphin
Booth 712
http://www.ncdmwinter.com
----------------------------------------------------------------------
>>ABOUT THIS NEWSLETTER
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REFER
To refer a friend or colleague who might be interested in this
publication, visit here: http://clio.lyris.net/invite/3/0/1290111/2005106/10298/10299/450/.
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CONTACT
Send feedback to: editor@lyris.com.